B.J. Palmer famously said, “Get the Big Idea and all else follows.” Like many of his statements, he was talking about the “Big Idea” of chiropractic. However, you could also apply these words to your own life in whatever way is most appropriate.
(Another personal favorite: “Is life worth living? That depends upon the liver!” Such a great double meaning, especially considering how important liver function is—and how it can be dramatically improved through Standard Process supplements.)
As a doctor, it’s incredibly important to get the Big Idea. This is what makes you passionate and powerful. It’s the energy that attracts your best patients. They might not have the same fire for what you do, but they will gather around to watch you burn.
The best of the best patients are the ones who do indeed “get it.” They understand the connection between their lifestyle and their health outcomes. They are involved and invested in their care, and they take your advice. They also get the best results. Who wouldn’t want more patients like that?
What are you doing to give the Big Idea? How are you nurturing your new patients so they can grow into the best version of themselves? How are you helping them stay out of the broken and corrupt American medical system?
It all boils down to education. Give your patients thought-provoking and paradigm-shifting insights, packaged in a realistic, approachable way that they can apply to their own life.
Every good doctor I know has an arsenal of information for this purpose. They’re always looking for the next best thing. I am understandably biased, but I’m particularly partial to my booklet The Night Before Wellness. I packed it with as much of the Big Idea as possible while making it a memorable play on a classic Christmas favorite.
We use it almost every day in our practice, and every kid who comes in gets a copy just for them. (They love the coloring pages.) If we see a new patient with kids who aren’t present, we’ll still send them home with a copy. We’ve also passed out free copies during reading times at the library and done readings with various school groups. The booklet has been featured in Facebook Live videos, where we read relevant parts to our fans and expound on the Big Idea contained within a verse or two.
The ways to use this little booklet are endless!
“As the twig is bent, so grows the tree.” This may not be a B.J. Palmer quote, but it perfectly captures this Big Idea in true healthcare. Get the next generation started on learning and applying the Big Idea in their own lives, and help them become the best possible patients at your practice for years to come.
You don’t have to take my word for it. Check it out yourself! You can also watch the entire booklet performed on video. Get ready for the holiday season with this fun story, and keep changing the lives of your patients for the better.
Image from iStock/Wavebreakmedia (main), post image from SRP.
Dr. David Kolowski is a chiropractor, speaker, and author in Loveland, Colorado. His booklet The Night Before Wellness gives the Big Idea of natural healthcare to readers young and old. Dr. Kolowski describes his mission as helping people ask better questions while seeing the bigger picture. You can find him at Inside Health.
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